You must have heard content is king, but does yours deserve the crown? 

Awards are like a reality check. With competition in the content marketing space growing exponentially, it’s more than essential to know where you stand and how you can stand out among others.

We are not saying you should only work for recognition. But well, who doesn’t like appreciation? If your hard work and efforts are recognized, it automatically gives you the energy to work harder, a motivation to be better, and a challenge to stay one step ahead of your competitors.

After some digging, we prepared a list of hottest awards of the content marketing world, a list of laurels you can bring home.

Without further ado, let’s look at the top content marketing awards, and we’ll leave it for you to decide which one is the Oscar of content marketing world!

5 Content Marketing Awards To Win This Year


1. Content Marketing Awards(CMAs)


Content Marketing Institute was probably the first one to recognize the efforts made in the content marketing world and to award the best of the best. CMI launched the Content Marketing Awards back in 2004. To this day, it is still considered the leading award of an international stature, the best one content marketers look out for.

CMAs are held annually to award some of the best content marketing projects, agencies, and marketers in the industry. Any agencies, companies, organizations, and institutions involved in producing content marketing, in print or digital form, for internal or external audiences – from any country, are eligible for the awards. 

In 2016, awards were distributed in 76 various categories. This year, there’s even more; The 2017 Content Marketing Awards include 92 categories(yes, 92!) recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. 

The Content Marketing Awards is without a doubt, the largest international content marketing awards program. 

2. The Drum Content Awards


The latest awards in the industry, The Drum Content Awards, launched in 2015 honors the best in modern marketing. These awards recognize brands, publishers, agencies, and platforms who are showing excellence and innovation in the field of content marketing.

They seek fine talent in content marketing to reward them with some interesting award titles such as the Grand Prix award, chosen from all of the winning entries, the Chair’s Award which is given to judge’s personal favorite and the Content Marketing Agency of the Year.

Getting through their selection process is not everyone’s cup of tea, as they themselves put it perfectly – “Anyone Can Enter. Not Everyone Can Win.”  After all, The Drum Content Awards make sure the awards are a true mark of excellence.

Well, if you believe you can make it through, register yourself before it’s too late!

3. Killer Content Awards


All the startups and out-of-the-box thinkers, this one is for you. Launched in 2013, the Killer Content Awards recognizes the game changers and the risk-takers, the ones who bring a twist and have an innovative approach towards their content strategies.

The winners of Killer Content Awards (or what they’re affectionately called as – the Finnys) are the brands that have embraced a new marketing paradigm, and who don’t play by the old rules.

From high-growth startups such as SnackNation, and The Mosaic Company to Fortune 1000 enterprise organizations such as LinkedIn and Oracle, these all have been brought to spotlight by Killer Content Awards for their flair for experimentation.

This year, there were about 270 entries and the awards were given in about 44 different categories like Video Content, Buyer-Focused Content, Research-Based Content etc. The Finnys are surely some brilliant minds to take inspiration from.

4. Indian Content Marketing Awards


Making a new entry in the awards list is Indian Content Marketing Awards, with its 2nd edition being held this year. It primarily aims to promote and recognize the talents, the efforts, and expertise behind the making of some exceptional brand stories.

They are accepting entries under 15 categories, which are open to all brands, agencies, broadcasters, publishers, etc. Also, there’s a special award by the title Young Gun Award” for content marketing kings under the age of 30, the ones who have excelled at creating innovative content.

Registrations are still open, take your chance to claim your fame!

5. The International Content Marketing Awards


One of the most awaited nights in the content marketing universe is The International Content Marketing Awards hosted by Content Marketing Association(CMA). Agencies from across the world enter the arena presenting their best work for judgment by some of the biggest names in the industry.

The event offers an amazing showcase of talent and expertise to take inspiration from! Last year they had over 450 entries from 104 different agencies and 21 countries! Pretty huge numbers, for sure.  

In 2017, they’ll be offering awards in 24 categories. They have a rather interesting arrangement of awarding the winners of each category, where they are ranked and given Gold, Silver, and Bronze; yeah, just like the Olympics.

Registrations are opening soon, make sure you do yours! As it is definitely one of the favorite awards of leading brand marketers the world over.


As the saying goes – “Recognition is the greatest motivator”. So, keep pushing yourself to do better, work harder, and that day won’t be too far when success kisses your feet. And who knows, maybe you’ll be the next content marketer of the year!? Happy Blogging!

Which of the awards we mentioned would you like to win? You can write to us, or tell us your views in the comments section in the case of any queries. We at BlogPanda are happy to help!.