Whether you’re a newbie tackling your way into the blogging game, or an experienced player, rules are the same, numbers and facts are the same. Over the past few years, there have been significant changes in the blogging trends, but blogging still remains the top priority of content marketers, content is still the king in 2017!

As you strategize your content for the rest of the year, it’s beneficial to have a look at recent data to keep abreast of the current state of blogging. Here are some latest stats to give you an insight.

Let’s dive in!

Business Blogging Statistics for 2017


1. 45% of marketers say blogging is the #1 most important piece of their content marketing strategy.

More and more businesses and content marketers are relying on blogs for their content marketing strategy, in 2017. And why shouldn’t they? Blogging acts like a magic wand to bring in more traffic and generate leads!

(Source: Social Media Examiner)

2. 43% of blog readers skim, not read, blog posts.

Well, sorry to break it to you, but harsh reality it is! This is the reason your blog post should contain several subheads, bulleted or numbered lists, images or infographics etc., to keep your reader hooked. 

The bar for blogging has been raised, readers are becoming savvy.  Make your content worth reading, and readers will reward you with their attention, exactly what you need.

(Source: HubSpot)

3. Once you publish 21-54 blog posts, blog traffic generation increases by up to 30%.

Were you going to give up too soon because blogging isn’t producing quick positive results? Well, have patience, my friend! These numbers show that you shouldn’t give up just yet. Keep blogging. 

(Source: Traffic Generation Cafe)

4.Regularly blogging B2B companies generate 67% more sales leads than non-blogging companies.

People tend to forget that blogging regularly and consistently is just as important as the process itself. When you’re actively publishing content and engaging with the audience, you’re getting involved in the indirect discussion going on in the market. 

More involved and regular you are, more leads you’ll generate.

(Source: InsideView)

5. The companies that consider blogging as their high priority get 13 times more Return On Investment(ROI) than the companies where blogging is a low-importance activity.

This shows why blogging is considered the most efficient weapon in the content marketing strategy. Clearly, it produces results!

It shouldn’t come to you as a surprise that calculating the ROI of a blog post and keeping track of it is important to maintain the efficacy of your brand. You need to make sure your blog posts are bringing in positive results and not just eating up your budget.

6. The average word count of top-ranking content (in Google) falls between 1,140-1,285 words.

With competition in blogging an all-time rise, search engines favor blogs with a certain word count and quality of information.

Shorter content used to be the norm, yes. But times are changing, and Google prefers blog posts that are in-depth and well-researched. Check out these results:

(Source: SearchMetrics)

7. Blog posts that contain images and infographics get 94% more views.

Nobody likes to read a pile of words. You’ve got to provide your audience with the content they fancy, and what’s visually appealing to them. User experience is one aspect of blogging which shouldn’t be ignored or underestimated.

Adding design and visuals to blog posts used to be a mere recommendation, but it’s mandatory in 2017, and the numbers prove why.

(Source: Riverbed Marketing)

8. Publishing 16+ blog posts per month, get almost 3.5X more traffic than publishing 0-4 monthly posts.

Blogging generates fresh content, and search engines LOVE fresh content. And hence, as a reward, they’ll push you towards the top in search rankings. Higher the post in search rankings increased will be the traffic it drives.

Know the thumb rule: Generating content breeds traffic.

(Source: HubSpot)

9. B2B companies that blog regularly generate 97% more inbound links to their websites.

Increased number of inbound links simply means higher search engine rankings. Consequently, that ensures a higher probability of being found.

(Source: Business2Community)

10. Blog titles with 6-13 words attract the highest and most consistent amount of traffic.

Weird, but true. Some facts about blogging just work, even though there’s no logical explanation for it. Though one can say titles with long tail keywords are more likely to be searched and preferred by search engines. Also, how many words are there in the title of this blog post again?

(Source: HubSpot)

11. Featuring a blog as a key strategy of your content marketing will award you with 434% more indexed pages.

434?! Whoa! 

As you all probably know that when it comes to SEO, nothing triumphs regularly published content, that’s fresh and updated.

Not only your website will be more crawled and indexed by Google bots, but readers will also view your blog as a leading authority in the industry and as a reliable source to get the solution to their problems.

(Source: Tech Client)


So, buckle up, for the competition is tough to get the attention of your readers. Really tough. Make sure your blog lives up to the hype!

To help you learn nuts and bolts of blogging magic, BlogPanda is always here. Happy Blogging!