Whether you are a blogger wanting to dip their toes into blogging or an owner who has finally understood how beneficial blogging is for your business, picking out the best blogging platform from an array of platforms can be a daunting task to think about. Not to worry, we at BlogPanda have your back!

It is important to choose a platform that not only caters to your business’ needs but is also aligned with your objectives and goals. Are you looking to increase your social outreach? Are you more concerned with increasing the number of people that read your content? Do you want to create a technical blog or a more non-technical blog? What sort of audience are you looking for?

All of these factors determine the type of platform you should look out for to ensure you get the maximum benefits out of the choice you make. 

We have compiled a list of the most popular and widely used platforms as of 2017.  So go ahead. Look through the list, take your pick and watch your business grow and prosper.

Choose the Best Blogging Platform For Your Business

WordPress

 

WordPress is said to power more than a fourth of the Internet’s content and it is not difficult to find out why.  You can choose your own domain name and create a unique blog design for prices as low as USD 36.00 for a year of WordPress subscription. One of the most trusted and widely used platforms out there, WordPress promises to not disappoint.

It is a good option for those of you that are just entering the world of blogging. WordPress requires no back-end technical skills and is extremely easy to start off with as a beginner. It offers templates that you can use to create your own unique blog.

The nice thing about WordPress is that there are a number of plug-ins available like Hummingbird and Defender that are responsible for security and features ranging from image compression to caching.

Medium

 

Medium is a site with a clean, fresh interface which offers bloggers a platform to showcase their content out to the public.  Although not very customizable because the website uses its own style and templates, Medium does allow publications to use their own domain names.

Medium is a great way to build up your audience from its widely linked and connected user base before going ahead and setting up a blog that is completely your own. Medium’s algorithm works so that the most popular posts or the ones with most engagement float automatically to the top of your news feed.

This can help fresh bloggers understand what sort of topics their audience may be into before going ahead and getting out content onto the platform.

Wix

 

A cloud-based development website, Wix allows you to make absolutely stunning websites from scratch without the need to know any technical background knowledge. It has grown to become a well-known brand due to its amazing marketing efforts in the last few years.

Although Wix can be free so as long as you require it to be, you need to shell out some cash for more professional features like domain hosting or priority support.

Domain prices for Wix range from USD 14.95/year to USD 15.95/year. There are various plans available according to the time period you are looking to be associated with Wix- monthly, annually, or every two years. Find out more about their five premium plans here.

Ghost

 

Ghost is an open source, free blogging platform with minimalistic features that has been created for one purpose and one purpose only: professional publishing. It is an independent JavaScript application with a beautiful interface that had promised to create sustainable, professional publishing tools and impact the future of online media.

Ghost is said to power a variety of publishers, starting from beginners to companies with a group of a few dozen writers and marketers. All the revenue it generates is used to give back to the functionality of the platform and the community.

Cons to Ghost could include the minimal styling options and limited customization options it offers.

Blogger

 

With its extremely easy setup process, you will have a blog up and be running in no time! Google’s Blogger was started back in 2008 and is a free tool for creating blogs.

The best thing about this platform that is completely free, including analytics and hosting. Though previous versions of Blogger had its own logo and restricted customization, Google has now made it more flexible and customizable so that you can achieve the look of a unique blog with the many templates that Blogger offers.

Tumblr

 

Tumblr is a bit different than all of the other blogging sites out there in the sense that it focuses more on the social networking aspect and sharing of your content. It can be seen as more of an integrated social media tool. Although Tumblr is free, you can purchase your own Tumblr domain and install third party apps or features if you feel the need to. 

This is great for those of you that are looking to gain a social presence online and build on the social outreach in the virtual world. If you have a business that operates online, it may be a good idea to use Tumblr to reach out to your audiences to let them know of your business through your content and visuals.

Here is a great article that explains the overview of Tumblr and how it’s been useful for bloggers.

Jekyll

 

Known as a “static web generator”, the main two reasons why you should choose Jekyll is because the sites created through it are more stable and load faster. The speed and security of static sites are one of the great factors to consider and because Jekyll is minimalistic, it is also very efficient

Granted, you will require technical knowledge to create your own templates and customization but the number of security static pages offered is difficult to replicate.

Although the introduction of dynamic elements to your website may prove to be a problem, it is known that majority of the content available on the Internet today are made up of static web pages, so you shouldn’t have too much trouble with setting up your site.  

Here at BlogPanda, we understand the need for great content for your business. To know more about the services we offer, click here.