What makes the perfect blog post?
According to the blogging statistics of 2017, 45% of marketers agreed that blogging is the number one most important piece of their content marketing strategy. It acts like a magic wand to bring in traffic and generate more sales. This makes it all the more important to make sure that every blog post you publish is the best it can be.
You already know that the content you put out has to be engaging, well-researched and to the point. But no matter what you do, you can’t seem to garner a significant increase in traffic. So where exactly are things going wrong?
Well, in the quest for finding out an answer, I came across these components that are so critical to a blog’s success that it would be ignorant to not give them the complete attention that they deserve.
Here is the complete list of all the elements that make a perfect blog post. Next time you press publish, make sure that your post accomplishes each and every goal listed below.
Ready? Let’s begin.
The A to Z of a Perfect Blog Post
Time and time again, we have re-stated the importance of a good headline. In fact, it is included as one of the three definite ways to beat your competition.
According to a recent survey, there are about 2 million blog posts published per day. And guess how much online content is created, overall, every day?
Definitely not a small number.
The headline is the first thing that your readers see and it is the one thing that attracts them to your content in the first place. The statistics don’t lie: 80% of people may read the headline but only 20% read the rest.
Oh, and did I mention that you have only 10 seconds to impress your customers? This presents a huge opportunity to impress your customers right on the spot.
It lets your readers know what to expect from your article and creates the overall mood for the information coming ahead. I’d like to refer to our previous BlogPanda article to further illustrate the importance of headlines:
” Of course, the content is the actual star that makes up the post, with visuals and other non-textual appearances playing the supporting roles, but the headlines are what make the trailer and showcase the entire story in a short and concise manner. This means that if the trailer manages to impress the audience with the idea and the story line, then the movie is sure to be a huge hit. “
Try to make the headlines as interesting as possible. And yes, please keep the spelling mistakes to a minimum. You don’t want your credibility diminishing exponentially within 10 seconds, do you?
Headers are typically the first elements of a web page to load. They let the site visitors know what the website is about and what to look out for.
Your blog header could be sweet and simple like this one:
Or it could have illustrations and expressive typefaces:
Or it could be big and bold like this one here:
Although these are all great blog header designs, if creativity isn’t really your thing, then you can never go wrong with black and white along with a nice typeface.
The important point to be kept in mind when you design your blog header is that it will be the welcoming mats to your blog’s web page. So make sure that you give off a nice, friendly vibe to your customers every time they visit your blog.
I’d just like to add in another blog header that I absolutely loved and felt that it would be a shame if I didn’t share it with you guys:
The great thing about the header is that it quite literally defines the entire website and what your readers can expect. The illustrations on the header are amazing and the color palette has been chosen such that it gives off a warm vibe to anyone visiting the site. Everything featured on the header leave no doubt in your mind that you’re going to reading about traveling adventures, probably from around the world.
Your Unique Voice
Surprised? Well, you shouldn’t be.
It’s important to make sure that your writing has a personality. Be fun and enthusiastic. Be anything but monotonous and boring.
You just need to visit a few corporate blogs to understand what I’m talking about. Worse if the writing is in the third person.
Not only does it matter what you say but it also matters how you say it. Try to pick up your topic from an angle that’s offbeat and unconventional. If you talk to your audience in the same way you would if you met them face to face, they will be more interested in what you have to say.
Be yourself. It’s what helps your readers set you apart from the crowd.
I’d much rather read a piece of content that actually sounds like something a fellow human would say to me in real life than read something that drones on and on. These small points make sure that you create a deeper, more personal bond with your readers.
Over the years, businesses have started realizing this. Corporate blogs are no longer just pieces of “me-too” and jargon-filled content. Most of them showcase the more emotional sided of their business which helps them connect with their customers on a whole other level.
That is why BlogPanda understands the need for great content and offers its services for businesses such as yours worldwide.
SEO is the set of rules by which a website can be optimized so that it performs better in organic search engine results. Don’t worry, it’s simpler than you think!
Making sure that your website is search engine optimized works out for you in more ways than one. It makes sure that you have a more quality blog by making them more effective, mobile-friendly and easier to navigate. Great content lets Google know that your pages are interesting and authoritative to your readers.
A well-searched engine optimized campaign will have, along with many other things, carefully selected and relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. There are two types of page optimization: on-page optimization and off-page optimization.
On-page optimization refers to the elements that make up the web page. Elements like textual content, images and HTML code fall under this category. On the other hand, off-page optimization mainly refers to backlinks.
In addition to making sure that your blog post is search engine optimized, it is also important that you calculate the ROI of your post so that you know which posts are received better by the audience. Don’t forget to keep up with the latest blogging trends to stay ahead of the race.
Keywords are the foundation of SEO. They are especially important for businesses websites because they divert target we traffic to your business for free.
Selecting the right keywords can make or break your website. It all starts with the words entered in the search box. After that, the search engine algorithms rank your web page and put it up in the search results.
It’s not only about getting traffic to your website but it’s also about getting the right type of visitors. Keyword research helps you understand the trends and predict shifts in demand. The keyword you choose should be relevant to your site’s content and should (ideally) lead to financial rewards or other organizational goals.
If you can find out the right type of keywords to select, you’ll not only achieve better search engine results but will also attract more visitors than your competitors. The Google Adwords Keyword Planner, originally made for advertisers, is now used by users all over to research and analyze lists of keywords for use in their pay-per-click campaigns.
Research well. Choose the best focus keyword for your blog post. Sit back. Prosper.
Want to know what makes readers come back for more?
It’s the familiarity that you offer them. The color scheme. The writing style. The illustrations. They all start feeling like home. It almost feels as if you’re on your weekly visit to a friend.
A clean, simple architecture is usually the way to go. Make sure your website is not too information-filled. This makes it look cluttered and unorganized. It also looks confusing to visitors new to your site.
A site that perfectly executes the notion of “familiarity” is the Wait But Why website. Their consistent use of stick figures in their illustrations has made gain a deeper connection with the audience. When readers visit the website again to read a new blog post, the recurring stick figure characters now seem like familiar (2D, albeit) faces.
Have you seen this guy somewhere?
Here’s the website header that shows up on the homepage.
Simple but very effective.
Time to breathe
Break up sentences and don’t over-complicate situations. I have never heard anyone complain about explaining things too simply.
Try to keep your demonstrations short and to the point. This makes sure that your readers get time to breathe and digest. This also keeps them engaged throughout the article. Avoid long paragraphs and complex sentences.
For example, the text shown below doesn’t look too exciting, does it?
Be sure to give spaces and gaps so that both you and your readers can breathe. Avoid paragraphs that are chock-a-block full of text. If this is necessary, then make sure to add in multimedia like images, audio and the works (heck, even GIFs do the trick!).
It may be difficult to write in the simple-and-direct fashion at first but once you get the hang of it, the words will flow as easily as it would in a conversation.
Social media is wonderful for marketing. It’s an easy, inexpensive yet efficient way to spread the word and increase audience outreach.
In the digital era, it is becoming increasingly important to be prevalent on social media. More so if you are a business. Quoting another BlogPanda article,
“Blogging is also an important way to create a brand image on social media. You can interact with your followers and have them connect to you on a more personal level. This helps you gain insights into your audience’s desires and wishes which can help you in servicing them better. This is also a great way to keep your customers updated about any product developments or new blog posts.”
Not only does this give more publicity to your brand but it also helps you ease your way into your audience’s social circles.
This is why it’s becoming more and more commonplace to see “viral” pieces of content. If your writing resonates with your followers, then they’ll share it with their social circle and this cycle continues with their social circle and so on until the next thing you realize that your website has gained a significant amount of traffic and your readership has exponentially increased. Your posts are getting thousands of shares and your inbox is flooding with compliments and brickbats. Welcome to Viral-dom.
And a majority of the thanks goes to social media.
Using multimedia elements is a great way to increase user interaction on your website. This makes sure that your audience is engaged throughout the post and is not distracted.
Here is something that you might not know. Apart from your readers, search engines notice multimedia elements too. So make sure to add in the alt text and optimize your image files for faster loading times. The images that you use can also be used for brand awareness because they will appear on Google images for relevant searches.
In a study consisting of 78,000 pieces of content, it was found that article containing at least one image saw an average of 70% more views than articles that had no images. In another study, it was stated that blog articles with images get 94% more views.
That’s quite a lot.
In the modern day and age, people have become extremely visual. They don’t have time to read through a ton of data if it doesn’t have any meaningful graphs, images or videos accompanying it. Adding pictures, graphs, videos, GIFs and audios not only increases click rates and decreases bounce rates but it also provides an immersive, richly detailed experience to the reader.
Here’s a post without any images:
To be fair, this page is also devoid of styling but you get the idea. Reading a long post with only text becomes boring and monotonous after a while. This diverts their attention elsewhere leading to an increase in bounce rates.
This page is minimalistic with an elegant theme. There isn’t much to show except for the cover photo but boy, does that image work. It works as a trailer and is no doubt a huge reason in attracting readers to the blog post.
The CTA might as well be the most important part of your site.
In fact, it’s one of the 10 ways to increase user interaction on your website. It improves user interaction alongside increasing website visits, sales, traffic subscriptions, sign-ups and much more.
Your call to action should be short, clear and to the point. It should (preferably) create a sense of urgency among your audience and should visually stand out from the rest of the page.
Here are a few great examples of CTAs that you can’t help but click!
For starters, Evernote has always been in the lead for tracking and follow-up systems. This is their homepage:
Not only is the design on the website simple and fantastic but the text on the screen lets the users know on first glance what Evernote aims for. Notice the green color of the logo text, the primary and secondary CTA buttons that pop out from the rest of the page and instantly come to your attention. In short, this is more of an example of a what a great homepage should be: minimalistic and gets the message across.
Another great CTA design can be seen on the Netflix website:
Again, we see that the two CTAs, “Sign In” and “Join Free for a Month” and the Netflix logo immediately come to your attention at the first glance. The color of the CTAs matches the logo which makes it pop out from the rest of the page. Netflix also gets rid of the hesitation for availing their service by promising a free one-month subscription that they can cancel anytime.
Using short and action-filled words creates a sense of urgency among the audience which increases click rates. This H&M ad is a great example of this:
Behind every single successful marketing story lies a successful CTA. Color, placement, size, and color are some of the things that you should put into consideration the next time you design a CTA for your website. Is the text clear? Does the CTA pop out? Is the button easy to find? The call to action is the primary ingredient to any effective marketing strategy.
So there you have it. These were some of the key elements that make up the perfect blog post. Make sure to run your blog post by this checklist to see if it matches up to a perfect blog post. If not, keep going back to the writing desk until you churn out that masterpiece. Make sure to give soul to your writing and life to your passion. Your readers will thank you for it.
Guess what? You probably should not be writing your own business blog at all. But fear not, BlogPanda is here to help.
Does your business need great content? Let us know!