Business blogging is crucial to your product’s success because not only does it help rank up sales but also helps you understand what your customer wants and how you can improve your product. But how do you reach this goal?
Popular influential business bloggers like Jeff Bullas, Sean Ogle (of Location Rebel), Neil Patel, Brian Dean (of the popular Backlinko) and Matthew Woodward did not become overnight sensations. They have had their fair shares of ups and downs, having experienced failures and have constantly improved along the way to finally achieve tremendous success.
Compiled from various trusted and influential sources such as the ones mentioned above, we bring to you seven of the key learnings from the best business bloggers to help you understand why blogging is so important and how exactly it benefits you and your business in the long run.
Although blogging requires a lot of patience and strategic planning, the returns (Click here to find out how to calculate the ROI of your blog post) you get are more than sufficient once you get the ball rolling.
The Key Learnings from the Best Business Bloggers
1. Communicate Effectively
There is absolutely no use of a great idea if you aren’t able to make your audience understand it. Research well, read up on the topic and experience the cause yourself to fully understand the subject in detail. Going through this process not only allows you to be completely honest and truthful in your article, but it also raises awareness and knowledge among your audience and not to mention, yourself.
It is completely okay to write longer posts as long as you also add in some non-textual cues into the mix. Make sure your audience’s attention is not diverted by the length of the article. You can add in a bit of humor, visuals or even some interactive questions here and there to make sure that your readers are engaged.
2. Read more than you Write
One thing that most, if not all of the best business bloggers can agree on, is that in order to become an expert in the world of blogging, it is extremely important to read. And this means reading all types of articles and posts available all across the internet, posts ranging from the niche you cater to posts on the latest entertainment scandal (although not necessary, they do serve as a nice breather between more serious articles).
Reading other articles not only helps you understand different points of views on a certain topic that you may be working on but it also teaches you a lot of things, for example, how well-researched or documented or visually appealing you would like your posts to be, how technical do you want to get and whether it would be a good idea to take up that subject at all. The Harvard Business Review is a great place to get started.
3. Promote Yourself and Others
No doubt self-promotion is extremely important when it comes to reaching out to the correct audience and building up a brand, but make sure to give a shout out to your fellow bloggers in the blogosphere. More than a competition, blogging can be a way for you to meet and interact with fellow online bloggers that you share a great rapport with!
And let’s face it, when we read a great piece of content, we can’t help it but share it with our friends and dear ones, so why should it be any different for blogs? Live and let live. Let the entire community thrive by holding hands together and moving ahead towards success.
4. Pick a niche and stick to it
When you start off in the journey to blogging, it may seem difficult to understand what topic or subject to fully focus on. You may have an interest in writing, reading, ballet dancing and watching movies, but among which of these subjects do you want to fully dedicate your blog posts to?
The most obvious answer would be to choose the field that you are passionate about and one which you won’t mind exploring further. Once you find the niche that you truly connect with, you’ll discover that it becomes a lot easier to pour you sweat and soul into the words you write. And not to mention, it makes your blog a lot more profitable.
5. Social sharing
In the 21st century, it has become pretty important to have a social image in the online world. Sites like Facebook, Instagram, Twitter etc help make your brand image and it helps you to reach out to a massive audience that is already present on these social platforms. This is also a great way to interact with your readers and gain feedback and ideas from them.
Another bit of advice that I can throw in is that remember to write for your audience’s audience. This makes sure that your posts are shared through your presently existing followers to add more users to your count. Make sure to put links to your social media accounts at the end of each post to ensure that your audience stays updated with your recent posts and notifications. Read on to know more about why social sharing is changing the landscape of business marketing.
6. Too Much Text Gets Boring
Numerous well- documented studies have proven that visuals stay longer with individuals than the same depiction through long blocks of text. And this is not surprising. Even in real life, we see that pictures stay longer in our memory than a paragraph ever would. This is important to take into account while writing content. You only need this picture to tell you how important visuals actually are to keep your audience engaged.
The depiction of your content via graphics and visuals will stay with the reader longer and will make them retain your post the next time they recall it for themselves or for a referral to a friend. Make sure to add in a healthy dose of non-textual entities like pictures, graphs, audios and videos. Heck, even GIFs do the trick!
BONUS: Learn more about how GIFs changed the internet here (for the better or worse, you decide).
7. Headlines are Important
Headlines. The opening star to the article, headlines prove as an important aspect for the reader to understand what the article is about. The type of headline makes up for the vibe and mood of the subject and is an extremely important detail that should not be overlooked.
Headlines are best kept short, not too long and it should correctly summarize the blog post or article. This is the first thing your audience will read in a sea of search engine results and you must make sure that the headline of the article speaks to your audience and pops out to them.
Here at BlogPanda, we understand that being good at business does not necessarily mean being a good content writer, no matter how much of an expert you are in your field. (In other words, you probably SHOULD NOT be writing your own blogs at all!). But fear not. BlogPanda is here to help! In case you need content related services for your business, feel free to contact us. Want to know more about us first? Click here!