One of the most important aspects of blogging is how effective it is. Is it reaching the target audience? How are people reacting to it? My friends like it – but what about the others? Sheer numbers can be often deceiving, as we will come to see.
Hence, we bring to you 5 Ways to Measure the Effectiveness of Your Blog Content –
Bounce rate, which is measured in one of the two ways mentioned, is an important metric to keep track of and is usually much higher for blogs than other kinds of web pages. The ways in which it can be measured are:
- User visits for 10 seconds or less
- User visits one page and then leaves
If a user discovers your blog post through a search engine, the general thing they will do is: read the page that they are directed to and once they have found the information they are searching for, will exit. When users are visiting the site of a business, they will generally be looking for that business specifically and are therefore more likely to spend time on the site. It is suggested, therefore, that a bounce rate of below 65% should be aimed for, however, this is easier said than done as one cannot directly control what people want to read. Visitors that find your blog through social media are likely to remain on the site for longer, as they know the exact thing they are looking for and are usually more engaged with your business: although this is intangible and difficult to define. Reducing your bounce rate is clearly beneficial as it means that visitors are more interested in your content.
Page Views and Comments
One of the simplest, most commonly used, and most effective metrics for measuring the success of a blog post is to see the number of people have looked at it. However, a high page view count alone does not necessarily mean that a specific post was very successful in generating leads or driving customer conversions. For all you know, people have just visited the page without going through the content.
A page might get a million views, but that doesn’t mean much if not one of those million readers was engaged with the content or aren’t the targetted audience. It does demonstrate a broad appeal for that post, but it is usually more important to draw the right people. Therefore, comments on your posts are another way to gauge the actual reactions of visitors to your content. Not only does a high number of comments indicate active engagement with your content, each one tells you exactly what people think of your blog post.
Number of Subscribers
The sheer number of people subscribing to your blog will have a lot to say. The subscribers you get to your blog can be an effective measure of your blog’s success. A strong blog with lots of informative, well-optimized content should grow steadily, adding new subscribers every month.
With more subscribers come more chances to expose potential customers to an offer, increase your business or even just to stay in touch with leads and keep yourself at the forefront of their minds.
Social Media Buttons
Have we not read a piece, found it interesting and used one of the social media buttons provided to easily share the article with everyone else? That is the strategy. Copying the link and pasting it is a tedious job. Therefore, one of the most basic ways to measure the success of a given blog post is to attach social media and sharing buttons to it. When readers really enjoy your content, they’ll share it on their favorite social media sites thereby attracting more readers – which means more traffic!
Social Crawlytics: measuring your most shared blogging content
Social Crawlytics is a free social media measurement tool that lets you know your most shared content and the social networks your blog content is reaching.
All you have to do is enter your blog web address, and you will see how well your blog is performing across the social network, for example, how many people have tweeted your content or shared it on Google+ .