Adding quality content to your website on a regular basis is an excellent SEO tactic. Google notices that the website is live because new data is added. Moreover, it also increases the volume of the content. If the keyword strategy has been well crafted and your content is accurately optimized for the appropriate keywords, adding content will increase your visibility and findability. The question now is that: how to choose the perfect focus keyword? Especially when you’re blogging and concentrating on the long tail keywords, it can be quite troublesome to decide which keywords to optimize for. Hence, we bring you 5 Ways To Choose The Best Focus Keyword For Your Blog.
But first, let us understand, what is a focus keyword?
The focus keyword is the keyword that you want your page to rank for, so when people search for that keyword, they’ll find you. In Yoast SEO it has its own input field. The plugin evaluates the page’s content and provides feedback on how to improve the content for that focus keyword.
5 Ways To Choose The Best Focus Keyword For Your Blog, therefore, are as follows:
#1 Use The Keywords as the Title Of The Post
Titles play an important role in Search Engine Optimisation (SEO), so incorporating your keywords in your title (and towards the start of the title, if possible) will help boost your ranking, as well as display your audience clearly what the post is all about.
#2 Use The Right Keyword Density
Thanks to the rise of semantic research, the age of requiring to stuff your blog post completely of keywords are over. Of course, that does not imply that you’ll not want to make sure your keywords are used throughout – however, be natural with your language and make sure you include alterations and related phrases. This gives Google a broader understanding of what your post is about.
#3 Discover Information About Search Volume
Once you have decided a long tail search term you would like to start ranking for, you should put some energy into identifying the search volume of your chosen focus keyword. Unfortunately, Google has made this really hard. The only way to know ‘for sure’ how often a search term is used, is by having an active and alive AdWords account and by bidding on the search term of your choice.
However, using Google Trends should give at least some idea, in a creative way, about search volume. Google Trends allows you to compare the search volume between two search terms over time. This will give some insights in the volume of the search terms people use (always relative to another term).
#4 Do Your Research: Check The Posts That Already Rank
If you already have certain blog posts that rank well for good terms, you will know how many visitors these particular posts attract. Using Google Trends to compare the focus keywords of older posts (of which at least the number of visitors to your website is known) with the focus keyword you have in thought for your new post, could give some excellent ideas about the potential of traffic. Make sure you choose older posts that are most similar to the post you’re presently planning to write. Similarly, if you’re planning to choose a long tail keyword, compare posts with long tail focus keywords as well.
#5 Always Make Use Of The Image ‘Alt’ Tags
Image ‘alt’ tags may seem vile, but they are used to tell search engines and accessibility software what your photo is about. It’s one of the best SEO practice to optimize the image alt tags by writing crisp descriptions of what is shown in each image, using your keywords where possible. How you add your tags always depends on the blog set up. For example, in WordPress, one can see a title and description setting each time you add a picture to the blog post.