Blogging is way more than simply writing interesting articles. Just like any other business, you need to factor in several other aspects to make a successful business blog. For all the new bloggers on the block, we bring you 5 Ways to start a successful business blog.
The timing of your blog is the key to success. You need to set reader expectations and commit to a reasonable schedule. How much time are you willing to dedicate each week to creating valuable content on your blog will factor in for the traffic to drive to your website.
The important point to remember is that it’s not how often—but rather how regularly you post.
Market Your Page
As mentioned earlier, blogging constitutes more than merely writing articles. The work does not end after you hit ‘Publish’ on your business blog – there’s still a lot more work to do. The aim now is to distribute and share it with as wide an audience as possible. Joe Pulizzi’s 35 Ways to Market Your Blog provides a useful list of 35 common and not-so-common methods of promoting your business blog. Make sure you check out the list to find out what you might be missing.
Make It Mobile Friendly
Making a mobile-friendly version of your blog is pertinent. Most people either access blogs while traveling, or while browsing through their social media feeds. Hence, no matter what layout you choose for your blog, make sure that it’s mobile-friendly. Google recommends responsive design, which is a fluid layout that reshapes itself based on the size of the screen.
You should be able to find a responsive design or theme for whatever blogging platform you use, such as the StudioPress theme. Further, you can also use plugins, like WPtouch Mobile Plugin for WordPress, that will give your blog a mobile-friendly design.
Use Social Sharing Plug-Ins
Social sharing buttons are a must for your blog post content. They make it easier for your readers to share your content on the social networks that matter to you. Imagine reading something interesting, but feeling too lazy to share it because of the trouble of copy-pasting the links. We have all been there, done that. If you’re comfortable editing your blog design, you can choose to add the official sharing buttons from Twitter, Facebook, LinkedIn, Pinterest and your other favorite networks. These buttons pull the title, URL, description and an image (depending on the network) from the page they’re installed on and allow visitors to share them.
Create Unique User Accounts
Have Guest Blogger? Use a different account for them. Not just that, if you have multiple people blogging for your company, whether they’re employees, guests or freelance writers, create a new user account for each person. Platforms like WordPress allow each author to have a custom author bio with their posts and an author page that archives all of their articles. This establishes your eclectic workforce and attracts more people to read.